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One small act of kindness can create a big ripple effect.

Your kind words or gestures can make someone’s day, or even change their life.

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Your kind words or gestures can make someone’s day, or even change their life.

94%
of youth say little acts of kindness can make a big difference.
93%
agree that kindness gets them through tough times.
But only
37%
say being kind is easy to do.
Empty Heart
Filled Heart

Everyone needs kindness.

Filled Heart

Young people who witness kindness in their surroundings are much more likely to be mentally healthy.

Broken Heart

The less kindness a person experiences, the lower their wellbeing and mental health.

The majority of young people say their mental health would improve significantly if someone...

1. Listens when they have a problem
2. Believes in them and encourages them
3. Checks in on them/asks if they’re doing ok
4. Helps them when they don’t have to
5. Goes out of their way to show them they care
With
one kind act
a day,
365
days
a year,
We can build a kinder and braver world

for people of every age, race, gender identity, sexual orientation, religion, ability, and ethnicity.

Our Story

Our dream of building a kinder, braver world began in 2012, when Born This Way Foundation^ was founded.

In 2018, we launched #BeKind21^, a movement encouraging young people, schools, universities, organizations, and workplaces to take part in one act of kindness a day for 21 days.

We built #BeKind365 to invite the world to practice kindness all year long.

21,870,070
Acts of Kindness
Have been pledged on #BeKind365

The next act of kindness starts with you.

Join the Movement

Pledge to an act of kindness each day for 365 days.

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#BeKind365 is powered by BRP and made possible through their Ride Out Intimidation program.